If your lead opens your email, you’re at least halfway to them responding to your call to action. That’s how important the email subject line is to any email campaign. It’s what your leads see in their inbox, and the subject line is your pitch to get them to open your message.
You have around 5 to 10 words to make this happen.
Here are some key tips to ensure they open your email:
Short, Concise Wording is Key
You’re not explaining everything that’s happening in your message. Instead, grab them with something catchy, then provoke an urge to read further.
Remember, most people check email on phones or other mobile devices. They scan and swipe. You have less than 30 seconds to make them notice your message and want to open it.
Ensure your content is less than 40 characters or around five to seven words.
Avoid the Spam Folder!
The key is to avoid salesy language. Spam filters are on the lookout for that kind of wording. Avoid multiple punctuation marks!!?! Do not use all caps and promotional cliches like “Buy now” or “Free.”
Value of Open-Ended Questions
Nothing triggers curiosity than a question, making them ideal of an email subject line. Open-ended questions are also vague, providing another level of mystery. What exactly is the author talking about? Why would they send me this message?
Power of Deadlines
Without a deadline, most readers may feel it could wait. By adding a deadline, you create an urgency to your message. It may also determine, in email campaigns, a rising need to act as your deadline approaches.
Withhold Details
This may involve expressing an amazing upcoming promotion but not specifying what products or services are included. Maybe you discuss new benefits, but withhold details about features.
Make a Call to Action!
If it’s an event, ask them to participate. If it is a promotion, tell them to indulge. If it’s a concert, ask them to buy tickets.
You can provide transparency and authenticity if you give your audience clear directions on what you want from them. Also, some people are keen to act on direct instructions. Call To Actions persuades some to act on impulse.
Be Direct and Upfront!
Again, most people scan email on their devices or even their computers. Sometimes it’s better to say what you want to say in an email subject line upfront before they delete your message. Many people only respond if you’re direct and transparent.
Speak To Your Audience
You should know exactly who is your audience. What do they like and don’t like? Are they motivated by humor? Do they only focus on email that is serious and direct? What is their gender preference? What is their cultural background? Where do they live? What is their career? What is their age?
Opinions
What tips do you find helpful? Do you disagree or have a different point of view? Comment below and best of luck on your next email campaign!